The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Technical SEO Issues
    4. Can you regain any SERPs / link juice of links that have 404'd?

    Can you regain any SERPs / link juice of links that have 404'd?

    Technical SEO Issues
    3 2 132
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • SavvyPanda
      SavvyPanda last edited by

      We have a client whose 301 redirects disappeared and have been gone for about 6 months now. We are going to be putting the 301 redirects back in place.

      Will we be able to regain any of the previous SERPs or link juice from old links or is all lost?

      Thanks in advance!

      1 Reply Last reply Reply Quote 0
      • Linda-Vassily
        Linda-Vassily last edited by

        In my experience, yes, you can regain value.

        I redirected an old microsite with external links (which had been abandoned a few years prior) to the relevant page on my current, active site and that page quickly grew to become one of the strongest pages.

        [There had been a thread on this here in Moz if you want to read more.]

        1 Reply Last reply Reply Quote 2
        • SavvyPanda
          SavvyPanda last edited by

          Awesome thank you for sharing your experience that's a great data point.

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post
          • Webmaster tools not showing links but Moz OSE is showing links. Why can't I see them in the Google Search Console
            Eric_Rohrback
            Eric_Rohrback
            0
            4
            4.0k

          • Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
            CleverPhD
            CleverPhD
            0
            4
            245

          • 404's in WMT are old pages and referrer links no longer linking to them.
            sprynewmedia
            sprynewmedia
            0
            3
            597

          • 'No Follow' and 'Do Follow' links when using WordPress plugins
            Hermski
            Hermski
            0
            5
            1.3k

          • 404 error - but I can't find any broken links on the referrer pages
            IainReloadMedia
            IainReloadMedia
            0
            12
            2.0k

          • Creating in-text links with ' 'target=_blank' - helping/hurting SEO!?!
            OctaRendra
            OctaRendra
            0
            3
            969

          • Why does the Google "link:" query come up with pages where I can't find the link?
            PatriotOutfitters81
            PatriotOutfitters81
            0
            3
            363

          • I have a site that has both http:// and https:// versions indexed, e.g. https://www.homepage.com/ and http://www.homepage.com/. How do I de-index the https// versions without losing the link juice that is going to the https://homepage.com/ pages?
            fthead9
            fthead9
            0
            3
            729

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy