Is adwords data in organic ranking relevant?

[TVape]

we have noticed that without our adwords, our bounce rate is about half (outstanding rate) as compared to when we enable adwords (relatively bad). This of course amplifies across the board for other engagement metrics. So basically it looks like our website is not deemed too relevant and engaging when we bring in PC as compared to organic views.

Does anyone have information if the search engines use this data without correcting out the PC visitors brought through adwords? this would mean to us that without having adwords we have a much better chance of ranking organically. very curious about what your experiences are as experts!

Thank you in advance!

Cheers,

Nima

[Martijn_Scheijbeler]

Hi Nima,

The data from Adwords is not used in any way to determine any of the results on organic search.

[Mike.Bean]

Hello,

Here is one of my favorite pie charts! It shoes that CTR & Bounce Rate Is used to measure results, but I'm not sure if AdWords CTR & Bounce Rate is included in that.

Thanks,

- Mike

rank-factors-pie-2013lrg.gif

[TVape]

so analytics keeps the adwords traffic data seperate in the background?

and they track the ips of the traffic data coming from paid ads and keep treat that data differently?

[Martijn_Scheijbeler]

Yes, they'll probably track the user data for both separate things: organic v.s. paid but they don't use the data from one side to strong arm the other side as they're two separate systems for ranking.

[Alick300]

Hi Nima,

First of all Adwords metrics doesn't effect Organic metrics/results or ranking, in your case that is bounce rate.

Such question asked several times and each time Google says no Adwords doesn't affect organic result.

Where are you seeing combined bounce rate (Adwords +Organic) in analytics dashboard?  As far as I know both data shows separately in GA.

Hope this helps.

Thanks

[JasmineA]

Martijn is completely correct. Organic & Paid in no way assist in the other's performance.

The piece of information you are lacking in this is what keywords are people coming to your site for. Your brand, of course. but there are other nuances to organic that keeps your time on site up than from PPC. You might not want to be using your home page for your PPC Brand traffic either. It might be too broad for the fast clickers who tend to click on ads. Making sure that you're sending them to a landing page on your site that answers pertinent questions most users are looking for will liekly help with your time on site.

Also, make sure that your PPC account isn't broad matching to your brand name. You will want to make sure you're using a modified broad match on your brand and keeping your PPC account in good shape or else it will pull in irrelevent traffic and not perform as well as it should.