Alt text from an external site

[Gavo]

We have a relevant external website that is linking to our site through an image.

What ideally should the alt text of this image be?

Should it just be non-commercial as generally advised with the anchor text of an external link? Or should it include where suitable relevant keywords?

Keen to know people's thoughts here! Thanks.

[Alick300]

Hi,

You can include relevant keyword in alt text.

Thanks

[hectormainar]

You should find an equilibrum here.

Best option is to have some powerful keywords on the link anchor, or in this case as the image ALT. Having these kind of external links is really valuable. But not over-optimize it and use the same text in every external site linking you, as normal user behaviour is to link using your brand.