Sitelinks only show when the URL is searched- Why don't they show when our company name is searched?

[kevinzh]

Why is is that when I search "protonmail.ch", sitelinks show for our company. However when you search for "ProtonMail", no sitelinks show, even though our homepage is now on the top result.

We've been trying different things to improve the navigational structure of the homepage, such as using the

<nav>tag.

If you have any thoughts on why sitelinks might not be showing up, we'd really appreciate it!

Thank you

</nav>

[MattAntonino]

I see it on Google.com but not on .com.au ... so it may be that Google is just now starting to add them for you based on your recent work. Sitelinks are uncontrollable but solid nav helps, as you said.

I also see a bigger batch of sitelinks (6) when I search for your domain on google.com as well.

zl_lfUQbI.jpg

[Carson-Ward]

Google is fickle when it comes to sitelinks. There's not a lot you can do to control them aside from telling them which pages NOT to show for certain URLs in Webmaster Tools. There's definitely a correlation between your highest-authority pages and pages that appear prominently on your site by default.

The only thing you can really do to get site links is to prove to Google that you're a brand and that you appear more prominently in a search for something like your brand name. It's less a technical matter and more a matter of spreading the word about your brand. Links, shares, online mentions, and real-world awareness branding actions are all likely to help.