The best way to do Interstitial (ads)

[JohnPalmer]

Hello,

I want to ask you guys what's the best way do to Interstitial without penalty?
and feel free to give me samples from another major websites.

Thanks!

[vivekrathore]

If you are employing full-screen ads that take over a user’s entire browser window, then you need to understand a few things from Google's standpoint. Users hate them, so be very careful when you trigger full-screen floating ads and how often you employ them per session. The more people that get annoyed by takeover ads and then jump back to the search results. Engagement drops, dwell time is low, and you are sending horrible signals to Google about user happiness.

If you do employ full-screen floating ads, then make sure users can exit out of the takeover and that’s it very clear how they can exit. On some sites I found myself extremely frustrated being forced to watch a full-screen ad (which I would never normally do by the way). Full-screen ads that literally take over my screen, don’t let me exit, etc. annoy the heck out of me. And many others feel the same way. Higher User Engagement is the king !

Using interstitial ads, I can tell you that a distinct portion of your traffic is not enjoying the roadblocks you have in place. And there’s a chance that many of those users are popping back to the SERPs. And as I’ve mentioned before, low dwell time is something you want to avoid.

.Refer:- https://support.google.com/googleplay/android-developer/answer/2986667?hl=en

[JohnPalmer]

Hi, I'm not talking about Apps, I'm talking about websites

[vivekrathore]

its the same thing.

make sure users can exit out of the ad and that’s it very clear how they can exit.

[JohnPalmer]

And technical aspects?