Privacy Policy in Adwords

[MickEdwards]

Does anyone have direct experience regarding the impact on quality score by ensuring there is a privacy policy in place on the landing page?

I am aware of the legal requirement but I have heard anecdotal evidence there could be an impact on quality score if one is missing.

[ClaytonJ]

Michael

Interesting question.  No I have not heard of it for Adwords specifically, but I checked a few sites we monitor for Adwords and the privacy policy sits at the footer of each page regardless. I would guess and say it certainly can't hurt, but I cannot see it as a significant QS factor. Adwords really cares about money and in my experience CTR is the overwhelming factor on QS. I have had Ads move from position 6 to the top 3, purely on the Ad content (better CTA) when the actual landing page is substantively uncrawlable...

That said the privacy policy is a ranking factor in google's algorithm - absolutely in organic - that has been canvassed in plenty of articles.  http://backlinko.com/google-ranking-factors - see item 72.

So perhaps the anecdotal evidence is the inter mesh of organic with Adwords.

[Alick300]

Hi Michael,

I am running Adwords campaign since last six years but I haven't heard anything like that privacy policy affect QS.

As far as I know CTR is predominant factor that affects QS.

Thanks

[MickEdwards]

Thanks guys.  My feeling is also that it has been hooked onto from the organic side and not directly relevant.  I'm not getting any feedback that is going to make me want to test!  I'm in the process of getting a client to update their pages as the privacy policy is too thin deep within a T&C link and the question came up.