URL Structure

[National-Homebuyers]

Hi,

Hope you are all well.

On our website we have a 'blog' and a 'news' section.

The blog is located on "/blog" - but when you click on a post the url structure changes to /name-of-article and the blog subdomain isn't included.

Would it be better to have "blog/name-of-article as this would then make the blog perform better in search results?

Also, if our news page is under /news - but when you click on an article it changes to /news-article/name-of-article

Wouldn't it be better to have /news/name-of-article

Thanks a lot!!

[PatrickDelehanty]

Hi there

For crawlers to understand the hierarchy of your website and what information falls where, I recommend using:

/blog/name-of-post
/news/name-of-article

That way your URL structure is helping search engines understand the architecture of your website.

Hope this helps a bit! Good luck!

[National-Homebuyers]

Cheers Patrick!

[Andy.Drinkwater]

...as this would then make the blog perform better in search results

No, this wont make the article rank better, but it does make sense from a usability point of view because you have both a news and blog sections.

Are you running Wordpress? Do you have the Yoast SEO plugin?

Key to being ranked well is how good the article is, backlinks and some debate over how much impact social signals are having.

-Andy