Wholesale and Retail in one

[NutcrackerBalletGifts]

Hi There!

I have a website that is both b2c (retail) and bc2 (wholesale) in one. It just makes it much easier to handle. Wholesale is almost 90% of our business, but we hope to grow our retail.

Platform is Advanced E-Media (webjaguar).

I am working on optimizing and such, and i'm trying to figure out how much i need to focus on the wholesale keyword within the title tag as well as h1 header.

When working a 2 in 1 website, what is best practice?

Thanks!

[EGOL]

In the product areas where I sell, I doubt that anyone uses the word "retail" when typing a query.   A few people who are resellers or who want to be large quantities will search with "wholesale" or "bulk" in the query.   So, I do not feel a need to do special optimization for the retail buyer.

Information that would help me make the decision on adding "wholesale" or "bulk" to a title tag are....

A) How are people searching?  You can get some information on this from the limited number of keywords that show up in your Google Analytics reports, or whatever other analytics you use.   Also, some information can be obtained from word tracker.  How people speak to you when they call on the phone can be useful.

B) How are your competitors optimized?  If none of them are optimized with "wholesale" in their title tags then you can probably get away with not including it in the title  but adding it to the description and making it obvious on the page.

C) Laws in the state or country where you are selling.  In some jurisdictions there are rules for using "wholesale" in your advertising.

I sell some items that are used in crafts and my buyers are split between people who buy an ounce and those who buy a hundred pounds or more at a time.  There are only a couple  genuine "wholesalers" in the USA who refuse to sell to any person who is not a retailer.  To buy from them you must spend a lot more than my typical customer would ever want. Thankfully, they have not optimized their site with the word wholesale.

So, I don't optimize as "wholesale".  Anyone who searches for  my items with "wholesale" in their query will find no other websites that are a genuine matche.  I simply optimize my pages for the material that is being sold.

My pricing to everyone is "retail" but if you buy a lot you pay a much lower price per pound.   I sell to anyone without regard to the size of their order or their status as "consumer" or "retailer" or "manufacturer"  at the same prices.    These materials are sold on my site in small quantities that the typical consumer would buy and in bulk quantities that would only be purchased by resellers or manufacturers.

The only problem that I have with this are people who see the prices on my site and think that I have secret prices for resellers, schools, churches, manufacturers, etc.  I simply tell them that we sell to everyone at the prices published on my site.  There are also the "hagglers" who think that published prices have no meaning or don't apply to them.  I don't haggle because it is a game that cuts profits and wastes time.