How to check competitors' strengths/weaknesses?

[Green.landon]

How to and what to check in competitors' strengths/weaknesses?

[PatrickDelehanty]

Hi Landon

There are a ton of great ways to do competitor analysis.

Here are some awesome tools I use to help me:
Open Site Explorer (& Moz Analytics) - Get key metrics on your competitors, including DA and PA.

SEMRush - Great tool to help you analyze your competitor's organic and paid performance, complete with rankings, traffic %, as well as landing pages. You can learn a LOT from this tool.

**Majestic -**Get great backlink analysis data to help guide what kind of content users find valuable on your competitor's site, or listing/citation opportunities.

I highly recommend taking a look at the above tools and their resources as they are extremely valuable and give some pretty amazing insights.

I hope this helps you out! Good luck!

[ClaytonJ]

Landon

Patrick has answered the primary question above.  We do alot of work on competitors strengths and weaknesses.  My primary job is to take clicks away from competitors. Not that hard. The best overall tool I believe is www.similarweb.com - though not 100% accurate is comparatively accurate. Semrush useful, I also like Alexa - and the new Moz product in reviewing links and status of same.

In Semrush you need to go to the domain v domain sub heading. The graphs & spreadsheets is a beautiful and easy way to interpret where you sit on keyword status with competitors.  On similiarweb - I look at overall traffic, where a competitor is getting traffic from. The referral tab is gold. You can really understand a business and how they are run, by using a combination of the tools above and referring the link Patrick has sent through.

Let me know if any questions.