Why my website is not ranking?

[Green.landon]

This post is deleted!

[KyleEaves]

Here are a few quick things I found:

Issue #1 - Your website seems to be loading pretty slow. Google Pagespeed Insights shows you've got some images on your site that can be optimized to reduce the file size, that should help. Also seemed to be some issues with your server response time you should check.
Issue #2 - Limited backlink profile. You need to earn some links to build your domain authority.
Issue #3 - You've got some pages on your site with broken links to the index.html page. You probably want to 301 that page and fix the links pointing to it.

Have you set up your Google Webmaster Tools and Google Analytics accounts yet? That may give you some insight as well.

[MindlessWizard]

Take a look over what Kyle has suggested. I took a look at your backlinks profile with ahrefs.com and i noticed you almost have no main keywords point to your site as a backlink. Well this might not be very important but you do not have much of social signals related to your site. Try to build awareness of your site using social media.

And do check with what rand has to tell about ranking factors in white board friday.

https://moz.com/blog/category/whiteboard-friday

There may be a lot of potentials that you may be missing.

Good luck

[ClaytonJ]

Ok Tiger

Landon this is my first response so I may be blunt.  Overall your website has been built poorly. So not a great start.  The loading time is abysmal - so google dislikes that bigtime. Go to www.tools.pingdom.com - check your site out.

The second and obvious aspect is you have not targeted the keywords you want to be found for in your Title.  So you should include the keywords you are targeting in your Title and H1.

This is your current - Sportzing | WELCOME TO SPORTZING COURT CARE SERVICES

So I suggest sorting out your page loading then focus on your title tag can use https://www.predikkta.com/products/free-serp-optimizer-tool.html - (I built it to help me) try and include "Tennis court servicing Brisbane" etc in title. Check what your result looks like around your competitors.

Kyle Evans above has nailed everything else to get started. All the best. Feel free to ask any queries.

[N1ghteyes]

To add some more to this thread, and from a developer and technical point of view..

As everyone has pointed out, the site is horribly slow. I've dug into that a bit, including with a gtmetrix report which you can find here (its not good). http://gtmetrix.com/reports/www.sportzing.com.au/8kNVOOv2

As for your hosting, you seem to be hosted with Prompt Web Hosting, while i have no direct experiance with them, i notice that thier own site is loading very very slowly. I would seriasly suggest looking at a new provider with better server performance or atleast upgrading your current hosting plan.

The most important thing to remember with hosting is that you get what you pay for. The cheaper the package, the worse it will be in terms of speed, support, reliability and general service.

I also notice that your using an out of date Wordpress install, please remember to keep Wordpress up to date as not doing so leaves you more open to hacks etc.

You might also want to look at adding a service like Cloudflare to your website, it will help to speed things up a bit (as much as possible outside of getting a better server atleast) and provide an extra layer of security. All wordpress sites that we host we make sure have cloudflare, simply because how much of a liability Wordpress is for security.

[Fuel]

Hi Landon,

Everyone else has some very good advice here.

Moz also has some helpful resources on Local SEO that you might find useful since you are targeting a local search area:

Local Search Rank Factors (2014)

Local SEO Audit

How to Have a Successful Local SEO Campaign (2015)

Local SEO Articles

Local Learning Center

Definitely agree with the others though - it seems like you need to address some other important SEO elements like site speed, title tag & meta description optimization, h1 tag optimization, adding relevant schema markups, and improving the overall website content.

Good luck!