Newbie Keyword optmization question

[Graphbyte]

I'm optimizing this page: http://gainesvilleholistichealthcare.com/treatment-options/acupuncture/

This is for a local, Gainesville, Fl acupuncturist.

The words that show the most search volume on GKT for the city of gainesville are "acupuncture" followed by "acupuncture gainesville fl". Will optimizing for "Acupuncture in gainesville" or "Your Gainesville Florida Acupuncture solution" optimize it for both of these important terms?

I guess my question really is, how specific does the match between the searcher's phrase and the KW's I use need to be.

[PatrickDelehanty]

Hi there

If you are specific to Gainsville, then utilizing keyword terms and location in your optimization isn't a bad thing, but don't overdo it. Here's a great resource.

I would also check out citation and listing opportunities through Moz Local and Whitespark, as these can help categorize your business and associate it with a certain location or area. Here are some more great local SEO tips.

Hope this helps! Good luck!

[Graphbyte]

Thanks so much for this info. Those resources are great!

Do you have any idea or comment on my question about whether using "Your Gainesville Florida Acupuncture solution" in my title, h1, etc. will have an impact on ranking for the keywords: "Acupuncture" and "Acupuncture gainesville fl"?

Thanks again!!

[EGOL]

Your Gainesville Florida Acupuncture solution

I would put a little bit of time into studying the website that you are working on and possibly talking with the person there who answers the telephone.

If you do that you will probably learn that a word like "treatment" is greatly superior to the world "solution" both in qualifying the page for more specific searchers and sounding more in tune with the practice.

And, if you want a higher click through rate, using words like "gentle" will ease the mind of the searcher.

Honestly, read the website.  Talk to somebody.   This is really important to deliver the best service.

[PatrickDelehanty]

Hi there

To me, this doesn't sound natural. But that's just my opinion. If you handle a proper local SEO campaign and create content around acupuncture and your services, you will appear for local based searches, because you are topically relevant and you have told search engines "based on my listings, Google+ verified profile, and citations, I am a Gainsville acupuncture business".

Hope this helps! Good luck!