Google news and Yoast News

[JohnPalmer]

Hi,

I have a blog, I want to send my blog to Google news with the plugin "Yoast news".
If I'll change the meta-title and ill keep the title of the post as is, for example:
Meta-title (yoast) - TEXT for Search engines | My Brand name
Post tilte - for users - TExT For Users and BlaBla

there is a problem? the title of the page and the title of the meta should be same for Google NEWS?

[PatrickDelehanty]

Hi there

For me, I think your meta titles should be something that is truthful, quick, and easy for crawlers to read and understand what the article is about, while also being interesting enough for users to click. It should contain important and relevant keywords or ideas.

When it comes to the post title that your users will read on the article, I would make it more editorial and enticing, while still speaking true to the content in the article.

Both need to be interesting enough for users to click but you are able to have more fun with the post title itself, while being more targeted with the meta title as you are only allotted so much room.

You can read more about title tag best practices here as well as targeting headlines here. ShoutMeLoud also has some good thoughts on the subject as well.

Hope my thoughts helps - let me know if you have any more questions or comments! Good luck!

[JohnPalmer]

Hi Thanks!

I just read this article: https://www.seroundtable.com/google-news-titles-h1-19876.html
Google want the same title. no problem. but what about the brand? | My Brand
is it good idea to add it?

[MattRoney]

This is actually a pretty long-standing debate. It actually came up on Q&A pretty recently. Let me know if this helps at all.

http://moz.com/community/q/brand-name-in-title-of-posts

[JohnPalmer]

I don't care about Google/optimiztion. I want the best for Google News.

If I'll add my brand to meta title, the title will be different from the H1 (post title) it's okay?

[PatrickDelehanty]

Hi John

Yes, if your meta title and H1 are different, that's fine.

Hope this helps - good luck!

[JohnPalmer]

https://www.seroundtable.com/google-news-titles-h1-19876.html 
so ..?

[PatrickDelehanty]

Hi John

The best I can offer you from here is to experiment. Try some news that match perfectly (I wouldn't include the brand in your H1, however - regardless of what Google says) and try some that vary.

Measure your performance and CTR for each and see how they compare. Which set out performed the other?

I would also look into creating a news sitemap (https://support.google.com/news/publisher/answer/74288?hl=en) and look into NewsArticle schema (https://schema.org/NewsArticle). Both help you define your title better for crawlers.

Let me know if you have any more questions!