How best to roll out updated website to new responsive layout
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We are having an issue about when to upload newly converted pages to website.
By going responsive we are basically going with a new layout, different look entirely.
I think it's best to wait until every page in the site has been transferred over to the new layout. Partially because some urls are being updated too, and the look is different enough that it may look like half the site got hi-jacked.
My partner thinks rolling out/uploading each page as it is complete is the way to go.
Need input on pros and cons of either method.
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Hi,
If you would have asked this question before April 21st I would have said to publish the responsive pages the moment they were ready, even if the remaining pages are having a different design.
At this point, it seems that the impact of Mobilegeddon is quite limited, so if you can finish the complete site in a couple of weeks, I would rather go for the better user experience and present the full site with the new design.
If in the next days the mobile update would have serious impact on search results, you can always decide to publish the pages which are already responsive.
Keep an eye on this post - https://moz.com/blog/day-after-mobilegeddon - if the update really starts having an big impact, you'll read it there. (or follow Moz / Searchengineland / Searchenginewatch / ... on twitter & you'll be to first to know)
rgds,
Dirk
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In fact, it would be really strange for users to use a site on which design changes from one page to another. Thinking about crawling bots, having a different menu structure could lead to a misinterpretation of what is happening on the site.
I would focus on keeping the same URLs after the website redesign, and make sure to create proper redirections if any site has to change.
Also, it is easier to put into production the whole site at once and avoid testing small change after small change. So, as mobilegeddon hasn't been so impressive as everybody thought, I think your position is more correct than your partner's.
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Appreciate your feedback.
Working at a fast clip to get entire site launched by 5.21
Prefer working assembly line vs. section by section or page by page.
Noticing a slight downturn from Google, just enough to keep me motivated.
The majority of the competition in our niche still needs to go responsive, but no longer looking back to see if they are catching up.
Best
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Good advice.
Still think mobilegeddon is going to hit big and soon.
Glad for this brief transition before Google makes good on their promise.
We are working on quotes for other companies that don't understand the possible repercussions of upgrading to responsive site, even though their business is already impacted by refusal to use and work with the tools Google supplies to optimize their site.
Thanks