Author Bio

[GaryVictory]

Hi

In my quest to develop a strategy to enhance "brand exposure" I'm considering guest blogging on sites with very good authority. However my question is;

1. Can I post my article and place my "author bio" (which includes my company linked name and social platforms)  at the bottom of an article?

2. Should author bios links be no follow?

3. Or, does Google allow page rank to pass for this.

We have some fantastic articles that are based on projects we've carried out, and would like to share these with readers on Dezeen, Contemporist and the rest of the interior design world.

Your help is always very much appreciated!

Regards

Gary

[PatrickDelehanty]

Hi there

1. That's fine.

2. Ask yourself this - is the link from a relevant site and potentially sending targeted traffic that will benefit from the content on your site? If no, then you shouldn't a. want the link and b. you wouldn't want that nofollowed. In my opinion (and based on Google advice)  I would nofollow this link. Reason being, you're not doing this for linkbuilding purposes, you're doing this because you are trying to reach a targeted audience group.

3. Nofollow links do not pass ranking value, but they do provide value if they are relevant to your site and pass along a targeted audience that will find value in your site.

I would also note that you should repurpose content for the sites you are writing for. Different sites have different audiences, so you should make sure that your content "speaks" to them and is not just a carbon copy of content on your site. If that's the case and you are just copying content, use canonical tags. Another thing I like to do, is at the bottom post "This post was originally written for _____.com", again nofollowed.

Hope this all helps - good luck!

[GaryVictory]

Thanks again Patrick.

I thought this was a good summing up by Neil Patel.