Anchor text questions - What are your thoughts?

[activitysuper]

Hi,

I want to talk about anchor text and the effect it has on search engines (Good & Bad).

Here is a fictitious example we can talk about:

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www.supercoolrunningsneakers.com

Title Tag: Running Sneakers - The Super Trendy Running Trainers

Keywords targeted: Running Sneakers, Running Trainers

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How would you vary your anchor text to target these terms? If you had 50 unique articles to play with how would you vary the anchor text using the articles?

Would you push 25 articles at 'Running Sneakers' and the other 25 at 'Running Trainers' or would you link some articles using the domain name anchor text?

Q: I'm guessing running 50 articles using anchor text 'Running Sneakers' would benefit the SERP's moe for that term then mixing it up with say 'Running Sneakers', 'Running Trainers' & 'Domain Name Links'.

Cheers

[StalkerB]

A blanket answer would look something like

25% Keyword exact and almost exact match anchor text
25% Partial match anchor text and longer tail anchor text
25% Raw url and domain
25% Generic style links (click here, visit site, now, here, etc...)

For something like 50 articles, assuming you're putting them out in article directories and that was all the links that page was getting, I might not be so bothered and go for a much higher percentage of exact and partial and pick up more generic anchors elsewhere for the page.

It also depends how strong the site and page are.

I'm not quite sure exactly what it would take to trip Penguin but more than just the anchors it'll depend on where those links are coming from. If they're all good sites then you could go 50/50 on the exact match and should still be fine. If they are of, let's say, less authoritative sites then I'd still want a few other anchors in there.

[activitysuper]

Thanks for that Barry.