Advanced SEO: What if you could do anything, from a development and design perspective?

[Byron_W]

I have 10-20 hours of developer/designer time this month.  How should I spend it?

First time in years that I haven't had projects.  Blank slate.  How would you spend it.  (I'm a lawyer, sites are mdcomplaw.com, warnkenlaw.com, injurylawyerdatabase.com.

I can do anything!  What are some of the single best things I can do to improve rankings?

question is purposely a bit vague...

[HashtagHustler]

Well, leaving it vague makes it rather difficult to answer!

The first thing I would do before I allotted any of those hours is: become more finite. 10-20 hours is enough for website emergency maintenance, but very little for a complete overhaul.

The websites themselves don't have any glaring cosmetic issues in my opinion. My immediate observation is that  http://www.injurylawyerdatabase.com/ loads much faster than the other two, and is the most attractive.

However, before doing a complete redesign/overhaul/touch up ask yourself what your goals are? What are you trying to do? Where are the sore spots on the website? What pages are people leaving? What pages are broken? Create a user flow and test it, try and make it easier for a user to do what you need them to do.

Without knowing what you want to do with these sites and your end goals, your taking shots in the dark. The more specific your goals become, the more simple and concrete the outline will be for out to attain those.

[Yeeply.com]

hello Byron,

I'm gonna try to be brief

• 1. Go to Moz Crawler and Google PageSpeed Insights and analyze your 3 sites.
• 2. List the technical/design issues.
• 3. Ask your developer/designer to correct as much as possible within the 10-20 hours timeframe.

That's a very simple and easy approach to start

Hope this helps!

Luis

[Joe.Robison]

Create one crazy, amazing, awesome interactive infographic that nobody but a developer could implement. Create an MVP version of it within your 20 hours and then ship it. If it gets great traction or response, build upon it. Distilled has done some awesome examples with their client SimplyBusiness. Here's their case study list https://www.distilled.net/services/. Here's an example of one that did well -  The Small Business Guide to Twitter but there are other great examples on that page.