Anchor phrase over optimization due to press release?

[some1cool]

Hello.

I recently opened my website last month and after that did some seo and a press release. SEO guy was good and didnt over optimize any particular keyword. but now I am seeing a partular phrase is hovering around 10%. That is rather a money keyword and I am worried am I gonna get a penalty for that. That keyword came from the press release where I am seeing 7 rather very reputable website posted that press release. Now what are the chances of getting a penalty for this?

[AlanBleiweiss]

It's essentially impossible to know whether one individual signal is or is not going to cause a penalty (algorithmic or manual) unless the shear volume of instances is bizarrely big in the extreme.

Some things to consider:

Is that "10%" due to the number of sites out there that have posted a copy of the press release?

What's the total "bigger picture" footprint in regard to how many high quality links you have compared to those?

What's the rest of the link footprint look like in regard to borderline or spammy inbound link signals?

How many links are in that press release? What's the ratio of links to overall text and number of paragraphs?

All of these questions matter.

So while it's not necessarily good to spam link anchor text, if the overall message across all signals is "strong brand trust", one press release issued one time, with one or even maybe two links that have exact match anchor text may not be so severe or toxic.