MozTrust

[StartGroup]

One of our clients competitors are showing similar MozTrust numbers even though Open site explorer is only showing 10 in-bound links for them and our client is showing 70 or so. The competitor’s in-bound links are not showing any more quality to them than our clients so one great link pulling their numbers up does not seem to be the answer. Where else can I look to try and determine why the competitor would be pulling in similar MozTrust Numbers? Our client has a DA of 27 and the competitor is 15.

[StartGroup]

Forgot to mention, the competitor numbers for MozTrust is 4.90 and our clients is 5.43.

[PatrickDelehanty]

Hi there

Keep in mind that MozTrust takes into consideration the entire domain and it's pages. You can read more here.

I would also check out Majestic metrics. Keep in mind, Moz and other vendors are only going to be able to give you so much information because their crawlers are different.

That being said, I would take a deeper look at your backlink profile and assess your anchor texts, the topical relevance of your backlinks, age of your links, and also your backlinks individual metrics.

Here are some resources:
Guide to Competitive Backlink Analysis How to Conduct a Link Audit
Link Audit Guide for Effective Link Removals & Risk Mitigation
You have to approach improving MozTrust holistically, therefore you have to do a bit of research into your backlink profile, your individual backlinks, and also the same for your competitors if you want to get a clearer picture.

Hope this helps! Good luck!

[StartGroup]

Patrick,
Many thanks. Let me take a look at this using your research suggestions. I will post back with my findings, perhaps it will help someone else.

Rick

[PatrickDelehanty]

Hi Rick

Awesome! Please keep me posted! Good luck!

[StartGroup]

Interesting. Downloading the latest links from Webmaster tools pulls down over 800 links where as Open Site Explorer only shows 123?