Does having no content on a mobile page have effect on the ranking.

[G.School]

We are about to go live with a mobile version of our webshop, mobile users will be shown an alternative version of the desktop page.

At the moment we have little to no content on the mobile pages; how will this effect our ranking?

(desktop and mobile page have the same URL and meta, only the "body" is different)

[Highland]

Without more information it's hard to say. It sounds like you have a responsive design which crowds some of the data off the page. That's normal.

What you need to be careful of is that the core data can still be accessed in some fashion. Removing some larger images is fine but removing text to where it can no longer be found is not. Google now crawls your site like a mobile user would see it. Make certain the user experience doesn't suffer. If it does, I'd say you're better off without mobile at all.

[PatrickDelehanty]

Hi there

Simply put - get content on your mobile site or make your site responsive. There's no hope in ranking if there is nothing there.

Resources:
Mobile Optimization (Moz)
Succeeding With Mobile Content (SEJ)
Mobile SEO (Moz)
How to Create a Mobilte-First Content Marketing Strategy (CMI)
5 Ways to Publish Content on Mobile and Grow Your Brand (CMI)

Hope this helps! Good luck!

[G.School]

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