Google Changes Up The Search Results Page

[SanketPatel]

Hi Guys,

As you Google has made changes on search results page. I have two points two discuss here :

1. Are we going to see more ads on left sidebar in future ?

2. I think it will also affect the CTR of top three ads in SERP ?

Waiting for you guys opinion on it ?

Reference: http://www.webpronews.com/google-changes-up-the-search-results-page-2012-11

[danatanseo]

Yes, I have noticed this sporadically and now it seems permanent. I have to confess, I've had a few "Who moved my cheese?" moments...lol. I had a lot of trouble finding the "related searches" field. I still have to look for it every time I want to do fast and dirty keyword research. They've changed the image search too and moved the links to search tools from the left nav to the top. Right now I don't like it, but I think that's only because it's different and I can't find anything. Ask me again in 6 months

[Unity]

No doubt the left hand real estate will be used for Google's benefit, time will tell if it's for paid search or for semantic results (which keeps a user on Google longer rather than them heading off to another website for information).

The more content above the fold would most likely affect CTR of the top three ads, but if it's more ads then perhaps it will also make the first page ads more accessible for high cost keywords for clients with medium to low budgets.

It hasn't been rolled out in New Zealand yet.... but I'm sure it's coming!

[SanketPatel]

I am using 15 inch LG monitor, and after just this update I only see one organic result on first page for "seo company" keyword. I don't know what will going to happen in tablets, ipads etc.

Please find attached screen shot from my computer. I am using Mozilla Firefox and window XP operating system.

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