Is Schema markup important for SEO?

[Jseddon92]

I have recently come across the Schema markup and have researched what it's all about. Basically in short it helps search engines identify all the elements of the page. Our competitors have this implementated, so is this important for SEO? We have an e commerce store.

[TheZenAgency]

Hi

Yeah i would definitely implement this for SEO purposes. Schema allows the search engines to understand what your content is about, this will display your results in a format that will lead to a greater click through rate, it also shows the results in a manner that's very easily digestible for the user leading to a greater experience for them.

It also may affect direct ranking increases. Really for an e-commerce store this should be a must for your products

[MonicaOConnor]

I agree with the Zen Agency. They explained it perfectly! I have seen a significant growth in my CTR, which has affected my overall KW rankings, after implementing the Schema.Org markup.

[Jseddon92]

Thanks for the advice, we will certainly implement this into our site.