Do authority brand (business name) anchor text links still drive SEO rankings?

[CayenneRed89]

i have a question about links....if you get a link from a really good authority e.g.  bbc.co.uk - website but the anchor text for that link is only your business name e.g Moz and not a chosen SEO keyword target..do you still stand to gain in terms of your overall SEO rankings?

[donford]

Yes if it is a follow link. The anchor text helps the search engine understand what the page they are linking to is, but the link itself will pass link juice. Therefore your page authority and domain authority will increase which are known factors in SERPs.

Hope that helps,

Don

[Matt-Williamson]

Brand or domain anchor text links are far more natural than keyword anchor text. Gaining links that are brand or raw domain from an authority site will benefit your sites authority. I always look at it like this - if you didn't know anything about SEO and you liked a site that you wanted to link to and this site sold blue widgets for example would you link via the domain/brand name or by entering "blue widgets"? You would go with the more obvious, easier option domain or brand - hence this is far more natural in the eyes of Google and far more likely to have been earned naturally. Increasing authority is all about earning links not (dare I say it..) link building. Focus on creating great content and making people aware of it then the links will start to come naturally. SEO isn't a quick fix, so approach this with a strategy looking to build a quality online presence and establish a relevant audience for your site through social and other channels.