Google and connector words

[techdesign]

Hello and straight to the point,

How does google treat connector words (the, in, on etc) in relation to keywords ?

For example if people are searching for "hardware sydney" but the content on the page uses the phrase "hardware in sydney" does this make a difference to the way Google views the page content?

Cheers

David.

[EGOL]

If I use those queries with quotes or without quotes I get very different results pages.  (That's from the USA).

[MattAntonino]

It does sometimes. And it depends on the connector words.

• Tom and Jerry
• Tom & Jerry

Just do those searches and you'll see that they're pretty different.

In doesn't matter so much. Photographer Melbourne, Photographer in Melbourne - nearly identical.

So & vs And matters a lot.  and, or, in, but?  Not too much.  There's another one that really matters. vs.

• Kleenex Tissue
• Kleenex vs Tissue

VERY different results.

[techdesign]

Ok thank you. That's what I have been doing, examining the returned results. And it appears to me that Google does indeed treat the wording differently, it doesn't change the result much though.

Where keywords used by people finding this business lack the connector words the content of the site needs to use them for text to make sense and flow.

I was looking for a way to at least link the phrasing to help keep the page ranking.

Any suggestions ?