How long does it take Google to give value to a backlink?

[neenan1]

Hi

Once Google indexes your backlink does it pass value to that link straight away?

Before i was under the impression once backlinks were created (providing they were good links) you wouldn't see any value or the serp climb for 6/10 months, is that still the case?

Reason i ask is we're link building for a summer item and most if the back links are being indexed within a few days by Google. If the backlinks are given value by Google once indexed then we'll carry on till late summer. If its 6/10 months to be recognized we may start moving onto something else.

Advice would be appreciated.

[RyanPurkey]

Hi Mark. Nope, Google can be much faster than 6/10 months. You'll see especially strong increases as well when you're dealing with topically fresh searches as Google realizes that there is a much higher demand suddenly for terms that were previously not as popular. This spurns on a different look at its indexed content and can change the serps pretty dramatically. EGOL has some great experience with this.

Also, links that bring in a lot referral traffic tend to generate some substantial serp climb as well. Basically something that goes viral does well in the near term and then tends to be stronger in the long term.

[neenan1]

Thanks for the info Ryan that makes sense.

So is it fair to say once Google has indexed the link, it could be 1 to 2 months to see an increase (if the link is a decent one)?

[RyanPurkey]

Or it could be the same day.  In general it varies quite a bit due to both how competitive a term is and how much domain / page trust & authority you're working with in the beginning. There's no hard fast rule I know of that says a new page or site can not rank at all for X period of time. Plus it makes more sense for Google to be as responsive as possible based on searchers' expectations. Just look at the recent news on indexing Twitter for proof of that: https://www.stonetemple.com/how-does-google-index-tweets-today-how-the-new-twitter-deal-will-impact-seo/

Cheers!

[neenan1]

Hi Ryan

Interesting reading and i know what you mean about Google being response.

Again thank you for your help as thats helped us move forward in our marketing for the summer season.

Many thanks

Mark