How do you link your adaptive mobile site to Google Analytics?

[Ditigal_Taylor]

With Google now saying they're putting a lot more emphasis on mobile sites, we recently got notifications from Google Webmaster Tools saying that some of our pages are not built for mobile. Some of these pages, however have an adaptive page that when you visit from a mobile phone (m.mysite.com), you're taken to instead of the desktop version.

My question is, how do I let Google know that I have an adaptive site and not get penalized for poor mobile usability? I already have Google Analytics on the mobile site, I just need to somehow let Webmaster tools / Google's web crawlers know that they should be looking to my mobile site for usability, not the desktop site.

Any advice is appreciated!

[Kapelski]

Matt Cutts from Google addressed this in a short Youtube video you can watch here. I hope that helps!

[RyanPurkey]

You can also test the m.mysite.com version of your site in Google's PageSpeed Insights here: https://developers.google.com/speed/pagespeed/insights/ and then scroll to the bottom of the mobile portion of the score and see your usability score there as well. This is handy for breaking out a score from GWT. Is the m.mysite.com domain also listed in GWT?

Ideally you'd be able to have a 1 to 1 relationship from desktop pages to your mobile site as that would be the clearest signal that the two are tied together closely and only separated for usability purposes. The video Chris linked to also has quite a few additional insights from Matt Cutts, so worth the watch.  Cheers!

[Ditigal_Taylor]

That definitely answered my question, thanks!!

[Ditigal_Taylor]

Thanks, Ryan. Do you know what you're supposed to do if you don't have a 1 to 1 relationship of all your desktop pages to your mobile site? Our mobile site is much smaller than our desktop version. Thanks!!

[RyanPurkey]

You're welcome. If your goal is to maintain and grow the rankings associated with the desktop version of your site in mobile, one of the best ways to do so currently is by using a responsive frame work. From a user perspective that sort of site is serving mobile, tablet, and desktop all from the same URLs. Something like Layers would be an example for Wordpress (http://www.layerswp.com) while Squarespace (http://www.squarespace.com/) is a common example in the smaller site realm. If you're thinking of transitioning over a larger site it'd definitely be more of a dev-based commitment. Currently Google houses the bulk of its guides on this here: https://developers.google.com/webmasters/mobile-sites/.

[max.favilli]

I was just addressing that few days ago.

Google have been kind enough to provide a very detailed guide on how to do that: https://developers.google.com/webmasters/mobile-sites/mobile-seo/configurations/separate-urls

You need to annotate your html accordingly, all the details are there, just read it.