Website Updates

[SEOhughesm]

What's considered a safe number when it comes to making on-site seo changes/updates for pages of a website (refreshing copy, changing title tags, optimizing images, etc)? 1 a day? 5 a day? We need to make these changes but we don't want Google to freak out and have it have the opposite effect on our ranking.

[nyanainc]

well, depends what kind of updates you do, not how many, but If they are right, probably Google will freak out in your favour! good luck you can read some case studies about the subject, latest which I read was from Neil Patel if I remember good...

[RyanPurkey]

You can make as many changes as you like per day per page although any on site change has the possibility carried with it that it will affect rankings. Generally, anything that has to do with improving site speed: optimizing images, compressing code, leveraging browser caching, optimizing css delivery, etc tends to have a positive effect--both in rankings and for users.

If your copy changes and title changes stay comparable to the original content of the page (i.e. your Otter page doesn't become a Moose page) you'll be fine making any number of changes there as well. Ultimately if you've concluded that your page needs to change, change it and start working within the context of the new page.  Cheers!

[Kapelski]

If you do the appropriate amount of keyword and other research before making the changes, then you most likely wont be super surprised by the way Google interprets your changes.

As an additional safe guard you should closely monitor your rankings after you make the changes. If you notice too much of negative impact as a result of the changes, change your content back and start over with a different approach. Research and monitoring are key!