How to deal with very similar (thin) content by design?

[nathandh8]

Hello all,

I run a website which lists direct contact details (tel. and email.) of organisations.

I have 100s of similar pages which are very thin on content (by design). Each page has a couple of lines of somewhat unique content.

People find the site useful since it simply tells them which number to dial in order to speak to a real person at any given organisation. They can't easily find the information elsewhere and I believe it satisfies search intent.

Am I at risk for being flagged for duplicate / low quality content?

Should I add more text simply to add 'unique' content to each page even though it adds no value to users? That doesn't seem right either!

Looking forward to hear where you guys stand on this,

Many thanks,

[RyanPurkey]

I'd definitely consider adding a review section on each page for the quality of the information, something along the lines of what "who called me" sites do. That way you're getting user generated content around how quickly they were able to get a hold of someone and how it helped resolve their issue.  That would be a value add and help differentiate the pages.  Cheers!

[dynamyt100]

Personally I would find a way of thinking laterally about generating new and unique content for your existing and potential users. "Poetry is when you make new things familiar and familiar things new," according to marketing guru Rory Sutherland. This rings true with content.