Is my website is over optimized for ON page SEO?

[bondhoward]

The keyword for the page is “locksmith Logan”  based in: Brisbane, Queensland, Australia

Is webpage over used main keyword 'Logan locksmith' and what other areas are for improvement.

[DirkC]

I think this page is a bit over optimised - the word locksmith appears 62 times on the page. The text seems to be written for Search Engines rather than human beings. I would make the text shorter & more to the point, and don't repeat your keywords too much.

Also watch out for duplicate content - http://24hourlocksmith.com.au/tag/dimple-lock/ ; http://24hourlocksmith.com.au/james-bond-lock-picking-tool/  http://24hourlocksmith.com.au/tag/dimple-key/ seem to be identical.

[Matt-Williamson]

I agree with DC1611 that your site is a bit over-optimised. I would also consider rewriting the text to make it more concise and natural for human visitors. You could break your text down more with meaningful sub-headings to make it easier to digest - maybe a few more pictures as well.

What is your ranking around that keyword? One suggestion I would make is it that you add local buisness schema  http://schema.org/LocalBusiness.

I can see that you have built your site on WordPress - I would recommend that you spend some time reading and implementing things from this post - http://moz.com/blog/setup-wordpress-for-seo-success

It will show you how to easily handle any duplicate content issues such as with tags as DC1611 mentioned in his response.

Hope this helps...