New g(TLD) advice needed

[WorldWideWebLabs]

Hey all,

I'm a bit confused by conflicting advice, need some direct input. We're quite experienced in SEO but that doesn't mean we can't get better

I manage a very old, well established, very generic TLD portal that ranks very highly in MANY keywords. (If you know our domain, I'd appreciate not naming it here)

(145 1-3 ranks, 342 1-20 ranks) but there are also many topics we want to improve upon. Lets say, for example, I own gold.com, but I've failed to rank for 'gold events' and I acquired gold.events.

What is the thought as to using some of the  g(TLD)s versus the original .com?

In the example events.gold.com or gold.events or gold.com/events/?  I really can't find a consensus on which would bemost effective for SEO purposes.

In a more general aspect of the same question, we own MANY "gold.newg(TLD)" domains and are conflicted as to best use of all of them.

All advice greatly appreciated.

Nat

[gowebsol]

Based on the fact the new domain would have ZERO value to start, I'd go with the .com. With all that juice it has, I think it's the best use of your resources. The only reason I'd keep the others around is to keep them out of the hands of competitors. This coming from a serial domain name hoarder

[MoosaHemani]

Ok, my advice would be a little different from Joey!

No matter what the domain is if the link profile is heavy it’s always more powerful as compare to the new domain but as far as my research goes in multiple niches mostly new TLDs are not ranking above .com and other general TLDs and that is why from the business perspective I will go with general TLDs as compare to new TLDs.

Again, I see Google give less and less value to on keyword so if the new TLD is more valuable to the business I will go with that too so its always depends upon the situation.

Hope this helps!