Meta-description not used at all times

[Resultify]

Hi all

We are marketing an e-commerce site and seem to have a weird issue. For some reason the clearly specified meta description is not being used in the SERPs. Had a look in the source but all tags seems to be there.

The site can be found here:
www.bangerhead.se

A sample search in Google that uses the wrong info in the SERP:
https://www.google.com/webhp?sourceid=chrome-instant&rlz=1C5CHFA_enSE548SE548&ion=1&espv=2&ie=UTF-8#safe=off&q=bangerhead

Any ideas to why this is? Grateful for any inputHave a nice day

Fredrik

[RyanPurkey]

Hi Fredrik. Google will pull description text from snippets throughout the page as per their documentation here: https://support.google.com/webmasters/answer/35624?rd=1.  While it's a best practice to write titles and meta descriptions, that Google will use them is no guaranteed. Here' s the part pertaining to your situation:

The description attribute within the tag is a good way to provide a concise, human-readable summary of each page’s content. Google will sometimes use the meta description of a page in search results snippets, if we think it gives users a more accurate description than would be possible purely from the on-page content. Accurate meta descriptions can help improve your clickthrough; here are some guidelines for properly using the meta description.

Cheers!

[KevinBudzynski]

To expand on what Ryan was saying, your query was for "bangerhead" & your meta descriptions states:

So in this case, since your query was not in your meta description, Google typically will pull a snippet containing that keyword:

**Bangerhead **Professional Fresh Me Up! (200ml) · **Bangerhead **Professional Fresh Me... Moroccanoil Treatment (50 ml) · RefectoCil Frans- & Ögonbrynsfärg.