Mobile Meta Descriptions

[jayoliverwright]

Hi we have a e-commerce site on Magento.

A lot of the current current meta descriptions are over 120 characters, which is approximately what Google cuts off for mobile search.

We want to create mobile meta descriptions but where would we add them to the CMS and how do we tell Google to use the mobile meta description when the site is responsive.

Any suggestions would be very much appreciated!

Thanks,

Chris

[BlueprintMarketing]

because your site is responsive it will supply the same description and title tag rather or not you are using mobile Or desktop.

The best tools for fixing this issue are in my opinion

deepcrawl.com ( $80 a month)

&

http://www.screamingfrog.co.uk/seo-spider/ (free for up to 500 URLs or I recommend the Pro version at £99.00 (Excl. VAT for one year)

each will help you find and fix

• Page Titles – Missing, duplicate, over 65 characters, short, pixel width truncation, same as h1, or multiple.

• Meta Description – Missing, duplicate, over 156 characters, short, pixel width truncation or multiple.

• Page Title & Meta Description Width – This option provides the ability to control the character and pixel width limits in the SEO Spider filters in the page title and meta description tabs. For example, changing the minimum pixel width default number of ‘200’, would change the ‘Below 200 Pixels’ filter in the ‘Page Titles’ tab. This allows you to set your own character and pixel width based upon your own preferences.  

  Other – These options provide the ability to control the character length of URLs, h1, h2 and image alt text filters in their respective tabs. You can also control the max image size.  

See

One way to check is using https://varvy.com/mobile/

https://varvy.com/titleandalttags.html

with screaming frog you can change the title tag and description knowing it will fit inside mobile then export it and imported into magento.

I hope this is of help please let me know if I can help anymore.

Sincerely,

Thomas

[ClaytonJ]

Thomas is correct.  To be clear are you only concerned about Mobile traffic?  If yes, then it maybe beneficial to reduce your MD's to 120 characters.  That said we test MD impacts on CTR each day and we do not see great differences if at all in CTR unless you put your CTA toward the end of the MD.  The truncation in MD's has nominal effect generally.

The first 4 words of the MD have the highest impact on CTR. Recommend you try and ensure the keywords are therein, as they get boldened.

Also the mobile Title also displays differently (than desktop) which we have found can make a big difference in CTR if used properly. So also consider extracting increased value from your Title. Suggest use the entire 512 pixels. This is as the final two words of the title often drop down to centre of the page which has significant impact.  On a desktop their value is nominal on CTR.

Hope that assists.