SEO Strategy Report Structure

[cbarron]

I am looking to get a structure for an SEO strategy document. While I understand that the specific tactics that you will used will vary significantly from project to project I would love to get my hands on a document that has heading that should be covered off in an SEO strategy report. Any help is very much appreciated. Thanks

[DelMarFans]

Hi Connor,

I'm not quite sure what you're asking for.  If I understand correctly you're looking for an outline for the step-by-step process of SEO?

Although this is an older article, I believe it to be a great outline and still use it!

Please let me know if this helps!

Alex Brown,
Del Mar Fans & Lighting

[cbarron]

Thanks yes I had come across this and it is very helpful. My question was more to do with a structure for presenting an SEO strategy to clients/internal stakeholders. So how do you structure a document that outlines the SEO process. What needs to be included and what can you leave out?

[DelMarFans]

Connor,
That can be difficult as each client is looking for something different.  Most customers, in my experience, has wanted to know every detail.  Usually its page 1 search results, and you can see how many pages on the site is on front page compared to how many aren't and how that has changed due to your efforts.  Other things like conversions and/or traffic is easy using any web-page analytic software.
Is that a little better for you, or am I still missing the question?

Alex Brown
Del Mar Fans & Lighting

[cbarron]

Nope I think I may be asking for something that is impossible to product. I think what I am trying to get to is a hybrid between the 8 steps from above and then a checklist for content creation that can be shared with anyone producing content. I want a document that lays out a general strategic approach to SEO as well as having the basic hygiene factor best practices included. Is there a template for anything like that?

[DelMarFans]

Conor,

Okay. Are you looking specifically for content creation or what needs to be done as a SEO provider?
Clickminded.com has a great general SEO Checklist that's new for 2015 called The 2015 SEO Checklist.

Is that more of what you are looking for?

Alex Brown
Del Far Fans & Lighting

[cbarron]

Yep I think between the two I should be in a really good place. Thanks