Keyword targeting & differentiation between similar keywords

[SheffieldMarketing]

I'm having trouble wrapping my head around keyword targeting when two keywords are very similar.

Here's my dilemma, lets just I sell ACE brand Widgets

I'm doing well with “ACE Widgets” queries but not “ACE”

How do I fix this since “ACE” is already all throughout the results page & supposedly anchor text is playing a less and less significant role in link relevancy so just getting links with “ACE” as the anchor text wouldn't really help (I wouldn't think)

Just a little confused. Thanks

[Bryan_Loconto]

This is difficult to analyze without your link.

Do you have a specified page for ACE? www.BrandName.com/ACE

How does you link profile look? What are the anchored external links? Where are they coming from?  And what are they linking to?

[SheffieldMarketing]

Hey, Alright well "Stickley" and "Stickley Furniture" are the KW's and it's as bit confusing becausae Google has been switching around which page it's displaying for these queries. Sometimes it shows our homepage www.sheffieldfurniture. com and sometimes it shows our stickley page www.sheffieldfurniture. com/Stickley/stickley.html

As a result our rankings are jumping around a bit too. They've been jumping around for the last few weeks on an almost daily basis it seems. I also realized there are vastly different results & results pages for each query depending on which browser I use...is that normal? I'm signed out of google with each.

Links have been intentionally broken to help this page not come up in SERP's for our brand name.

[Bryan_Loconto]

Are you clearing your catch before checking you rankings? Are you logged onto your google account?

I like to check my keywords in a browser that I usually dont use, I make sure to be logged off of any Google account and I clear all my browser data. This way I allways get the accurate SERP.

If this is not the case then you are experiencing "the google dance" which is vary rare. I would guess the browser has stored data showing you personalized results.