Should I change my product infomation (PDF attatchments) into additional webpages with links ?

[PeteC12]

Hello All,

On our eCommerce site some products have additional information which we currently show via a PDF link next to the product.

I am thinking, is it more beneficial from an SEO point of view , If I was to put this additional pdf information to a webpage and have a link going from the product to this .

From what I read, google cannot read contents of pdfs so if I was to have this as webpage via a link , then the product page would get more keywords and strength around it which would help improve it's seo etc.

Just wondered if this is the best way forward or not ?

thanks

Peter

[Linda-Vassily]

Google can and does index PDFs. Here is an article about pros and cons.

[PeteC12]

Ah , I see. Many thanks Linda

Pete

[EGOL]

Google does read the content of pdf documents and will even rank them in the SERPs.

When you make a pdf document you can add links to other pages of your site... and if you are clever you can even give it a header or a sidebar that matches the look of your site.

Clever people can also include "add to cart" buttons in pdf documents or ads that click to sales pages on their website.

I have lots of pdf documents that I produced to control how information is printed.  I also have the same information on html pages.  In those cases the pdf documents are assigned rel=canonical using .htaccess to assign their authority to  the html page that contains the content.  This eliminates duplicate content concerns and ensures that my html pages are the ones that rank in the SERPs.

[PeteC12]

Many Thanks Egol,

Some good ideas here which I will look to replicate

thanks

Peter