Moving an eCommerce Site to Wordpress

[CobraJones95]

I'm evaluating moving an established eCommerce I own over to a WordPress based site with a woocommerce plugin.

My question is, does the added /category/ slug hurt SEO rankings at all?

[Bryant-Jaquez]

Urls should be no more than 3 subfolders deep (example.com/subfolder or example.com/subfolder1/subfolder2.)

It should also be mentioned that you can customize your wordpress URL structure, so you do not necessarily need to have the extra category slug.

There is a lot more to be said about this topic, but instead of filling up this answer, I'm just going to point you to this article by Dr. Pete. http://www.seomoz.org/blog/should-i-change-my-urls-for-seo

-Cheers

[Jungles]

Couple hints -

• Do your content migration quick as possible.
• Use WordPress 'Site Maintainance' plug In.
• As mentioned before - your categories should go more than 3 levels deep.
• Remember correct permalink structure
• Of course keyword targeted meta tags for each product and page

Most likely you will experience shift and gap between your rankings but if you will keep the same direction before - I would say you will be back in your prevent position after a 3.4 days and if you will use SEO plugins and will do everything correctly  - you will outperform your previous site greatly!

Good luck with the new platform!

Jungles