Strategy for writing meta descriptions and titles for case studies?

[Manseo]

My company is a B2B software company and we have A LOT of case studies.  I was doing an audit and rewriting my case study meta data when I thought maybe there was a better way to write the title and meta description for these case studies.

My strategy thus far is to summarize the benefits our software had on the company the case study is about.   Lots of 20% increases,  reached 99% of this metric,  saved 100k in first year.  That kind of stuff.

I wonder if this is the best approach, or if maybe asking questions or just explaining that this is a case study for this company in this industry would be better for SEO.

What do you guys think?  Pardon the redundancy but are there any case studies about seo for case studies?

[RyanPurkey]

I think that's an excellent way to cover some of the conversion factors for people reading about the benefits of your software. Are there channel / vertical markers within your case studies as well? For example: X Company in the Public Sector increases compliance by Y%... If so, I'd work on including some of those factors that could help drive search if applicable: company type, vertical, channel, problem type solved, and so on.

[Manseo]

Yes, there are channel markers within the case studies. I think that makes a lot of sense. Thanks for the insight.

[PaulEastTeak]

I would also make sure to include generic terms for the industry or type of company that is in the case study. So if someone was searching for "saving money in the widget industry" you might show up because you included the term "widget industry". Just a thought.