Advice for grouping short content briefs?

[accessintel]

We have an engineering website (chemengonline.com) that publishes regularly, including content from our print magazine. In the magazine we have a section called "Chementators" where we highlight new innovations in chemical engineering. These are typically briefs and are often unique from one another. Last year we would group these briefs on a page like this http://www.chemengonline.com/november-chementator-briefs-5/.

We recently relaunched our website and in the process decided to break the briefs apart into their own articles like this http://www.chemengonline.com/metal-free-atrp/. Considering the short length of the briefs but technical nature of the content, would you advise keeping them separate or going back to the old way of grouping them together on the same page? And if we group them, could you offer some advice on page title...

Ex. "Chementators for February 2015" vs "Chementators - Graphene, Clean Power, Large Scale CCS, Nanoparticles, etc"

[RyanPurkey]

Hi Allison. I think your new format is fine as your older format seems to be similar length when you consider the amount that gets cut-off by the membership login. Here's how the combined page looks in Google's cache: http://webcache.googleusercontent.com/search?q=cache:BLtwig_9MFsJ:www.chemengonline.com/november-chementator-briefs-5/&hl=en&gl=mx&strip=1

With separate briefs you'll be able to title and describe each one more accurately. Whether that impacts your business model is larger question. Cheers!

[accessintel]

Thanks Ryan. If the combined page was not gated, would it make much difference to have them together as apposed to separate for SEO?

[RyanPurkey]

You'll have more content on the page if it's not gated, but it's really difficult to say one way or the other at this point when comparing the non-gated page versus the gated one. Testing between both types, non-gated would give you a good idea via Analytics.