Keyword search filter in Google Adwords: broad? exact? phrase?

[aalcocer2003]

Hello all

I am working in my website and analysing the potential best keywords for the SEO (post/page name and url path name).

1. I am using Google Adwords. Any other tool you would recommend?

2. Which selection should I make in the Google Adwords Keyword Tool in order to know the monthly global searches of the keywords I should target?

Exact? Phrase? Broad?

For instance,

KEYWORD SEARCH:"Information about Madrid"

BROAD MATCH: 300,000

EXACT MATCH: 1,500

Te potential of the keyword is 300,000? 300,000 searches are undertaken on a month that contains that sentence and its variations? Or the relevant keyword potential is the exacta match traffic?

Thank you very much!

Antonio

[Increnta]

Hello Antonio!

1. I strongly recommend you to complement Google Adwords Keyword Tool with Ubersuggest. Try it at http://ubersuggest.org/

2. Yo should select the exact match, it reflects the potential of the keyword. The broad match contains variations of the keyword you cannot imagine.

I hope to be useful to you.

Greetings from Spain.

[gcdtechnologies]

Hi Antonio,

I've seen great results from all match types, and usually get the best results from a combination of the three plus some negative keywords. Good keyword research is vital to make sure you're not wasting time and budget on undesirable keywords. For example, if your keyword is "Madrid information", selecting broad match type could result in your ad showing for search queries like "information technology Madrid" or "Information on the University of Madrid."

Exact match type is generally the "safest" option, as your ad will only be triggered the phrase you've selected and nothing else. However don't be afraid to experiment with phrase and broad - you can set your bids lower to make sure you're not wasting unnecessary budget. Then monitor keyword performance closely and use the data to hone your adgroups (pausing keywords that aren't working, increasing bids on the ones that are, expanding your keywords, adding negative keywords etc.)

Good luck!

[activitysuper]

You also have another match type called 'Broad Match Modifier ' which is a match type in between phrase and broad.

http://www.google.com/ads/innovations/bmm.html

[Brocberry]

I use broad match for about 0.3% of my keywords. I tend to use both phrase and exact for each keyword. Is you use phrase, make sure to the "keyword details" drop down to see what terms are being used so that you can create some new exact matches and negative keywords. Exact matches seem to have a better quality score on the whole.

[MannyZarate]

where do I find the keyword details drop down?

[Brocberry]

When you are looking at your keywords, you can't miss it, it's to the right of the big, green "Add Keywords" button.