Link Building

[4Cornernetworks]

Hi Mozzers,

I work for an IT company specialising in outsourcing Cisco Engineers worldwide. Due to being involved heavily in outsourcing, I'm finding it impossible to generate genuine and organic links to our website.

My question is that is it essential to have back links back to our website to achieve high search engine rankings?

I'm unable to get clients and other partners to provide links as we're the outsourced company,but I can get backlinks from unrelated c ompanies. For example we're running a CSR initiative with a National Gym relating to health & fitness, also links from our web designers etc... Do these links have any type of value?

Any help and feedback would be greatly appreciated.

Jason

[matbennett]

Links are essential to ranking in competitive areas, yes.

If people do not want to link to your current content and you need links then you need to be thinking about what content you can add to your site that relevant sites will want to link to.  A salary survey of Cisco engineers, maps of world-wide demand and the like could be really interesting and valuable.

[4Cornernetworks]

Hi Mat,

That's some really useful advice, thank you.

We are currently preparing to launch our new website and within that our new blog and your suggestions will make for some juicy and interesting content - leading to back links I hope!

It seems as if our blog may be the key to organic link building.

Many thanks for your input

Jason

[TheZenAgency]

Creating quality content is really the way to go. Try to be as original as possible.

We often find well made infographics are really useful for creating links. people like pictures!

You could consider as well some interviews with key members of the organisation or people with specialist niche skills. These pieces can often be very interesting.

Finally i would advise before you start come up with a content plan, it will help you stay focused on what needs you need to be produced and where it needs to be promoted.

Best of luck!

[4Cornernetworks]

Thanks for your feedback Zen Man,

Creating quality content was a prerequisite when redeveloping the website and I would like to add infographics but find this creates problems on a Wordpress website.

Interviewing key employees is a good idea. I planned to have our technical team/partners write content for our blog (I'm a marketer not a tekky guy) to appeal to our audience, so I'll certainly take your advice to include employee interviews.

Appreciate your advice.

Thanks

Jason