How long does it take for a new website to acquire a DA and a PA ?
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How long does it take for a new website to acquire a DA and a PA ?
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Hi Christian,
That highly depends on the new website itself. If the site quickly gains popularity, engagement, amplification, and backlinks, the DA/PA will increase much more quickly than a new website that has not.
Moz generally updates their authority scores monthly, so you may see some movement in the scores as little as a month. However, it generally takes a long-term outlook when growing authority - concentrate less on this number and more on your SERPs rankings and how you can be a better quality resource for the terms your visitors are finding your website for.
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Word on the street is that Moz will be updating the PA and DA numbers somewhere in the next 2 weeks with one of their biggest indexes so far.
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As of today, every time we published a new website it got indexed by MOZ at their next update. Of course there was some sort of initial PR launch and we got some backlinks in the days or weeks following the launch (from websites with an established DA and PA).
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As the others have already said, it largely depends on the website and how much work you put into it. If you have a good PR team and are able to generate some buzz around the product/service you offer then there is more chance of you gaining a higher PA and DA.
Don't get too hung up on PA and DA though, they aren't the be all and end all of the quality of the website.
Good luck!