Address On Every page for e-Commerce site?

[KempRugeLawGroup]

For a primarily e-commerce site, should you have your address on every page (in the footer, for example)? Or is it enough to just have it on the contact page?

Thanks,

Ruben

[RangeMarketing]

I'd say go with whatever you believe is best for the user. For e-commerce, you most likely do not need the physical address to be on every page, but I guess there could be some exceptions. I do believe you _should _have it somewhere, like you mentioned having it on a contact page.

Go with your gut!

[RyanPurkey]

I'd also consider the nature of the business.  If their e-commerce is highly localized for some reason, it might help the user to know that they're dealing locally.  If you're concerned about trust, the address is a factor, as discussed back here  a few years ago: http://moz.com/community/q/does-publishing-your-physical-company-address-increase-your-google-trust

Still, it's not necessary to have it on every page to confer trust. Having it match listings in places like the BBB and search engine's own local submission tools is what is more important.

[ChaseMG]

I'd keep it to the contact page. The address doesn't matter as much for ecommerce businesses, so plastering it on every page would be a waste of space.

[GrouchyKids]

I would say on every page after watching this:

http://moz.com/blog/panda-optimization-whiteboard-friday

and reading this:

http://themoralconcept.net/pandalist.html

Hope this helps.

Justin

[KempRugeLawGroup]

Thanks for the links! I'll check them out.

[KempRugeLawGroup]

I'll check that out; thanks!

[KempRugeLawGroup]

Thanks for the insights, everyone!

• Rubene