Self created links, are there any of vaule?

[isaac663]

Hi all.

Just a quick one;  Are there any self created links that are worth bothering with? Any or any real value you can mention?

Or shall we just put our time and energy into good content and outreach?

Isaac.

[socialengaged]

Hi I think self created links are valuable if used wisely. You should try to use those links only to build authority to your site, without trying to spam for it. This means it is better to do only a few manual links and get sure that all of those links are valuable and from authoritative sites. Hope this helps

[isaac663]

Thanks for that Eugenio.  So there are some sites that don't add the rel=nofollow code to a self-created link? I haven’t come across any at all yet.

How would you go about searching for them?  We are in the stationary business, diaries, notebooks etc.

Thank you for the reply.  We really appreciate it, I’m still learning

Isaac.

[socialengaged]

Hi Isaac

Sure there are sites that add nofollow.. those can be blog comments, forums, account links and many other places. Just be sure you don't spam and use those links wisely

[SamuelScott]

No. Here's the basic reason why: Google doesn't want to give you "credit" for a link that you give yourself. One "earned" link that is 100% natural is better than 100 or 1,000 "built" and "artificial" links because links that others freely give you carry much more weight.

Here's the process that I recommend:

First, I'd suggest that you change your mindset so that you think less about getting links and more about genuine marketing. Second, read this Moz essay of mine on an introduction to getting coverage and attention to content. (I also have a follow-up on integrating SEO and public relations.) The best links, rankings, traffic and more are actually just good by-products of doing good public relations and publicity.

The basic idea:

First, determine your website's target audience. Second, find out what major news outlets, publications, and blogs are actually read by your target audience. Third, use the methods that I detailed to get news coverage, a quality article, and other attention from those specific websites.

[isaac663]

Thank you so much for this detailed response, and linking to those essays.  What an invaluable resource.