Client with business website as well as franchise site

[Sans_Terra]

I have a client who has created a Weebly web presence alongside his provided franchise website.  What is my best strategy as he does not wish for the franchise site to out-perform his Weebly presence.

[SamuelScott]

Hello, thanks for the question! If I understand you correctly, you want to know how to prevent company's franchisee's website from outperforming the main company's website? I'm not too familiar with Weebly, but I can offer some general thoughts.

Nutshell: Put franchisee websites "under" your own via subdomains or subdirectories.

Your website (root domain): example.com

Franchisee websites: (subdomains) franchise1.example.com and franchise2.example.com OR (subdirectories) example.com/franchise1 and example.com/franchise2

There are pros and cons to each. Subdomains tend to allow for much more variety in design and functionality because they are not usually "locked into" an overall layout. However, Google tends to view them as (almost) entirely-different websites. So, a link going to a subdomain may not "benefit" the overall root domain. However, links going to subdirectories do benefit the entire root domain but those individual sections of the site are usually locked into the overall UX.

I could go into a lot more detail, but I hope this might help!

[Sans_Terra]

Excellent idea regarding the sub-domain.  While not perfect it helps tie the two sites together rather than there being 2 completely separate domains.

Thank you very much Samuel and have a great day.