Link Building/ Off page strategy. Do we have already have a 'hook' or should we create more specific content.

[isaac663]

Hi Guys.

As part of our link building campaign I've been creating a database of people who might link to our site. We're a diary company.  So I’ve been focusing on people interested in stationary, paper, pens, etc who also blog.

We have a unique product at TOAD diaries, it's essentially an online tool that allows you to design your own diary.  You can choose size, colour, duration, etc and also personalise the cover. So the product (we think) is very compelling and interesting.  First of it’s kind.

Check it out here: http://www.toaddiaries.co.uk/designer/diary/a5/everyday-diary-week-across-2-pages/coil-bound/toad-plum/12/1/8/2014

So.... question.

Do you think that the site itself would considered 'good content'?  i.e) It's already a very interesting idea that's worth linking to.

Or

Would it be better to create a high quality engaging blog (with info-graphics etc) that really speaks to that community of people?  Say, about our love of the humble paper diary, and why it's still useful.  Then use that blog content to try get links?

You thoughts would be really appreciated. Thanks in advance.

Isaac.

[Hutch42]

I think you are more spot on with your 2nd option, creating content worth linking to is the best way to get real, quality links.

[TheZenAgency]

Yeah i agree with Hutch42, aim to create content which is high quality and people will genuinely want to link to it. The blog would also allow you to target the content much more effectively. Do some keyword research and figure out what kind of things people are searching for in your industry and create some unique content around this.