The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Link Building
    4. How can I tell if a site is trustworthy and is not / hasn't been penalized by Google?

    How can I tell if a site is trustworthy and is not / hasn't been penalized by Google?

    Link Building
    4 4 132
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • CosminC
      CosminC last edited by

      Hello Moz Community,

      I'm looking to do some link building for a client and I would like to know if there's a way to find out if a website is trustworthy and is not or hasn't been penalised by Google.

      Thank you.

      1 Reply Last reply Reply Quote 0
      • Kenn_Gold
        Kenn_Gold last edited by

        I usually just use the Moz Rank score here using Open Site Explorer.   http://moz.com/learn/seo/mozrank

        1 Reply Last reply Reply Quote 3
        • Ham1979
          Ham1979 last edited by

          tools on moz and other sites to see who links to the site as well as seeing if they're ranking well for the keywords you would associate with them. If they've got a penalty they probably won't rank that well

          1 Reply Last reply Reply Quote 0
          • Linda-Vassily
            Linda-Vassily last edited by

            You could do a search using site:domain.com and see what (if any) pages Google has indexed for the site; if there are none, that is a bad sign.

            You could also put the domain's URL in Open Site Explorer and take a quick look at the types of links the site has. (I myself have the Moz toolbar installed in my browser so when I go to a site I can quickly get an idea of its authority.)

            1 Reply Last reply Reply Quote 2
            • 1 / 1
            • First post
              Last post
            • Backlinks on sites that aren't relevant, how does google determine relevancy?
              Deacyde
              Deacyde
              0
              4
              407

            • HELP! Google is penalizing me and I can't figure out why.
              MattAntonino
              MattAntonino
              1
              6
              129

            • Can't remove and can't disavow...
              MarieHaynes
              MarieHaynes
              0
              8
              175

            • Is anybody else noticing a dramatic change to their 'links to your site' section in Google Webmaster Tools?
              ChrisHolgate
              ChrisHolgate
              0
              3
              204

            • 5th failed Google reconsideration attempt, can you help? (are scraper/related news sites the issue?)
              twhite
              twhite
              0
              4
              951

            • OSE shows links on sites but can't find links
              Vizergy
              Vizergy
              0
              5
              321

            • Http://angelasbacklinks.com/ can someone give me their take on this site and the packages? Thank you
              KeriMorgret
              KeriMorgret
              0
              3
              1.1k

            • Why aren't links to my site showing up in open site explorer?
              IPIM
              IPIM
              0
              7
              1.6k

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy