Need advice on 301 domain redirection

[semvibe]

Hello friends,

We have two sites namely spiderman-example.com & avengers-example.com which sells the same product listed out under similar categories, since we are about to stop or put down the site “avengers-example.com” because we just want to concentrate in bringing up a single brand called spiderman-example.com.  “Spiderman-example” has comparatively more visitors and conversion rates than ''avengers-example'' ie. 90 % more traffic and conversion.

Avengers-example has a small fraction of loyal customers who still search for the brand-name & there are a hand-full of potential keywords those ranking on its own. So is it advisable to redirect Avengers-example to spiderman-example using 301-redirect? Will this help to gain any link-juice from Avengers-example?  If so how can we effectively redirect between two domain’s with minimal loss in page authority & linkjuice to enhance ''spiderman-example''?

Off beat:These names "Avengers" and "Spiderman" were just used as an example but the actual site names has no relation to the ones mentioned above.

[Host1]

It would definately be a good idea to do a 301-redirect from the low-traffic site. You would want to keep all incoming links while redirecting your customers to the "main" site without them noticing any difference. If you have the same name on the subsites/products i would recommend that you do a 301-redirect from avengers-example.com/subsite1 to spiderman-example/subsite1.

[Marcus_Miller]

Hey, in theory, this would be okay, but I would certainly do some quite specific redirects so each page on the first site points to the most relevant page on the second site.

This is one of those things, in theory, if there is nothing untoward, then you will be fine. If you are doing this to gobble up the SEO value of site A and combine it into site B and you do it in an unnatural way, you may have problems.

There is a good post here:

http://www.seomoz.org/blog/seo-guide-how-to-properly-move-domains

It's an old one about moving domains but it is a good one and is just as relevant today.

Hope that helps!
Marcus