Keyword in H1 is having negative correlation?

[jasonprice]

This post is deleted!

[MoosaHemani]

I think some information is missing!! What is negative correlation has to do with length of the H1 tag? I think I am missing something.

As far as the length of the H1 tag is concern, there is no hard and fast rule for it but it is recommended to have it 4 to 5 words and not more than that.

Hope this helps!

[FINALLY]

Hi Jason,

I've had a look at the Search Metrics 'Ranking Factor Study' PDF and have looked at the relevant information. I believe the 'negative correlation' you mentioned refers to the fact that the H1 is now less important regarding the ranking and the SERP, according to their report. The H1 tag is roughly 55 - 60 characters, or 4 - 5 words as Moosa Hemani has said.

I hope this has helped you understand what it means!