Link to page in SERP or page with good on-page optimisation

[Brighton-Soundsystem]

Hi,

Some friends are happy to link to my site. As I am focusing on a particular search term is it best to have them link to the page that already appears in the SERP for that term or the one with better on page optimisation?

Thanks

Billy

[Leonie-Kramer]

Hi Billy, it depends which page you want to rank well. If the page that ranks well in the search engine, than people can link to that page.  If you can have multiple backlinks, you can choose to get a link to different pages of your site with different anchortext.

If the backlinks come from different domains with high authority, it will be good for you whole domain.

[MoosaHemani]

I think in order to increase DA you need to link to different parts of the website with verity of different anchor text so if the link is making sense and coming from a decent and relevant website, you ideally should go for it.

Hope this help!

[Brighton-Soundsystem]

Thanks for your answers. I have decided to link to the less well performing pages with better on page optimisation to get more diversity in my inbound link profile. In my industry it is rare for external links to point at anything but the home page.