PPC Keyword list

[TheZenAgency]

Hi

Im embarking on a PPC campaign targeting one single product that we sell. I am compiling a key word list just now and was just wondering if there is a maximum number of keywords i should be looking to target for this?

Thanks in advance

[kayintveen_MD]

No not really. Be aware that you make good keyword groups. for example. if you are targeting fruit and have keywords like "buy fruit, buy fresh fruit, good fruit, fruit products" but also "apples, good apples"
Don't make 1 campaign or one big list.
separate those.

This can even go further, personally i make groups for almost al different keywords. "Fruit shop" and "fruit store" are in my case in different add groups.

If you follow that way, your unlimited in number of words. and its still with a clear and clean overview.

[BruceA]

In our opinion,

Distil all the keywords to a handful, Your budget will be swallowed whole if your not careful, pick the best and just stick to to those.  Set your initial budget high for a week and then drop it way down, once you start to see which words work best. Make sure your adverts are linked to the right page and use keyword destination URLs.  Check the quality score for the keyword.  If it's a low score, revisit. Final thought, don't tweak daily unless you can see a problem that is costing money.  Leave the campaign alone for 7 days and then revisit.

Bruce

[JasmineA]

Hi

I know this is a bit late, but I just wanted to follow up in case you were doing this again in the future.

There will always be high volume queries out there, but your goal with starting a campaign for one product is likely to make sure that product is a viable source of profit. I would suggest starting out with the most specific queries first, then moving "up the funnel" to more vague, less specific queries. This doesn't even have to be done all at once. This can be done in stages if you are trying to launch fast.

So if you're selling a specific electronic device, you can start with the specific model number, then to the most common name for that specific device (in the case of Phones, you could call it the G3 instead of LGVX####), then to manufacturer and the most general of queries (like "new phone").