Wrong page ranking for keyword.

[swagseo]

I have a page i'm trying to rank for certain keywords around "emergency vet clinic" the page is domain.com/emergency-vet-care but my home page is the one that is ranking better and better. How can I get the other page to rank for e.g. "emergency vet care" , "emergency animal care" and the main page to rank for just regular vet care?

My on page looks pretty good. I've also taken out most references to emergency care on the main home page except for the one link to it.

Thanks

[webtheoria.com]

You may as well delete even than one time you mention emergency in the home page. If you have links pointing to the home page with the world emergency (internal links) it's best to either remove them or change them.

Then ensure that you have links from other locations, internally and externally that point with the keywords 'emergency vet care' and 'emergency animal care' as anchor links.

its also good to see the video on the bellow link:

anchor-text-rich-links-without-spam-or-manipulation-whiteboard-friday

[Party_Experts]

Get writing a bunch of content, push it out on social media, write a press release, try and gain some natural backlinks the best way you can, do you have a company blog? If so write an article about your Emergency vet Care and link it to your new page.

Basically your new page needs link juice, but also that keyword may have always been pointing to your homepage so your new landing page may just need a little bit of time before Google recognises the new page as being the more relevant page.

[adamxj2]

I would try to figure out why the home page is ranking so well for that keyword. There must be something else within your content that's boosting it…it can't be just the one link (which I assume is in your navigation, so don't remove that). I would use the page grader tool to compare the keyword phrase with your home page and find out what is making the page rank for that. If you have already taken out what is making the page rank for the keyword, it may just take time to catch up in the SERPs.

From there, I would continue to improve the content and internal linking around the page that you do want ranked for your keyword. Like stated above, utilizing social media and your blog is a good way to gain some web presence. The press release and back link thing…don't waste your time or energy.

Is the page new? That may also be a factor. Also, is your home page ranking for what you are targeting on there?